Gánese a la clientela femenina: Cómo transformar la experiencia del cliente para los consumidores más poderosos del mundo

By: Bridget Brennan
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Spanish Edition: The number-one question Bridget Brennan, CEO of Female Factor, is asked by salespeople is always the same: “How can I survive when customers have so many options for where to buy my product?” While there are many strategies for winning sales, the one she sees too many salespeople overlook is the most obvious one: make the customer experience so great that people will want to spend their time and money with you. With women driving 70-80% of consumer household spending and placing such a high value on the service experience, this feels like a no-brainer. Common sense? Yes.

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