Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

By: Steve Robinson
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful...

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  • Contributor(s) Steve Robinson
  • Narrator(s)
  • About the Contributor(s)

    Steve Robinson served executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981-2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. A native of Foley, Alabama, Steve is the son of a farmer and entrepreneur. He holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master’s in advertising from Medill School of Journalism at Northwestern University. Steve and his wife, Dianne, live in Atlanta. They have two children and four grandchildren. 

     
  • ISBN-13 9781400213221
  • Publish Date 08/25/2020
  • Publisher Thomas Nelson
  • Series
  • Format Softcover
  • Language English
  • Age Range Adult
  • Weight (lbs) 1.0 lb
  • Case Weight (lbs) 36.03 lb
  • Case Quantity 36
  • Dimensions 8.4(h) x 5.45(w) x 0.65(d) inches
  • Pages 224
  • Font Size
  • Price $13.29
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