El arte de la guerra para la pequeña y mediana empresa: Derrote a la competencia y domine el mercado con las estrategias magistrales de Sun Tzu

El libro El arte de la guerra ha inspirado a líderes en todo el mundo con sus brillantes estrategias para prevalecer sobre los adversarios, a pesar de lo grande o intimidante que estos sean. Estrategia, posicionamiento, planeamiento, liderazgo, todo esto es esencial para convertirse en un oponente más fuerte y con mejores bases. Los propietarios de pequeños negocios que contienden por el mercado, pueden en la misma forma, vencer a grandes negocios, incluyendo las grandes potencias de la industria. El arte de guerra para pequeños negocios convierte el clásico tratado de Sun Tzu’s en 12 lecciones poderosas, las cuales revelan como:

• Elegir el terreno perfecto para las batallas
• Preparar sin caer presa de la parálisis
• Atacar los puntos débiles de tu competidor
• Enfocar los recursos en conquistar retos clave
• Llegar donde el enemigo no llega
• Consolidar victorias
• Construir y fortalecer alianzas estratégicas

El arte de guerra para pequeños negocios te ayudará a adueñarte de sectores cruciales y a emerger victorioso.

The Art of War for Small Business

Sun Tzu’s The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership—all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. And now, filled with examples from innovative small businesses, The Arte of War for Small Business translates Sun Tzu’s classic treatise into 12 powerful lessons, revealing how to:

• Choose the right ground four your battles
• Prepare without falling prey to paralysis
• Strike your competitors’ weakest points
• Focus resources on conquering key challenges
• Go where the enemy is not
• Consolidate victories
• Build and leverage strategic alliances

The Art of War for Small Business will help you capture crucial sectors and emerge victorious.

SPANISH EDITION: Sun Tzu’s The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership—all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. And now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu’s classic treatise into 12 powerful lesson, revealing how to:

·         Choose the right ground four your battles

·         Prepare without falling prey to paralysis

·         Strike your competitors’ weakest points

·         Focus resources on conquering key challenges

·         Go where the enemy is not

·         Consolidate victories

·         Build and leverage strategic alliances

·         And more

Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver and outstrategize competitors—The Art of War for Small Business will help you capture crucial sectors and emerge victorious.