Even when they are silent, hard to read, shy, or unexpressive, people are transmitting “something” from their unique and individualized essence.
Even when asleep, quiet, distant, or with their backs turned, people are constantly sharing something from their lives with those around them. Through the simple miracle of continual breathing, we project an image, our internal climate that transcends and reveals our “personal” air. No one knows what to call it, but there it is!
This experiential and personal “breath” is neither heard, seen, nor felt, but you exhale it from within upon people, permeate the atmosphere with it, and even seem to leave your environment soaked in it. It is your marvelous footprint, your very own trademark.
This is El efecto. No one knows where it comes from, but it is always there. It is your indescribable, intangible, fantastic differential that connects you in an exclusive way with others and makes you unique and unrepeatable.
It is this intangible yet ever so real “who knows what” that will draw you through the pages of this fascinating book, El efecto. You will want to devour it in a day to figure out what your effect has been throughout your life.
