Brian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que «la Psicología de Ventas» es más importante que las técnicas y los métodos de venta.
El reconocido programa de Tracy, La Psicología de ventas, es el programa de entrenamiento en ventas más vendido de la historia. Los agentes de ventas aprenderán:
- El «juego interno» de las ventas
- Cómo eliminar el temor al rechazo
- Cómo construir una autoestima inquebrantable
Los vendedores, dice Tracy, deben aprender a controlar sus pensamientos, sus sentimientos, y sus acciones si desean ser más efectivos.
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the 'Psychology of Selling' that is more important than the techniques and methods of selling.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:
- "the inner game of selling"
- how to eliminate the fear of rejection
- how to build unshakeable self-confidence
Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:
- "the inner game of selling"
- how to eliminate the fear of rejection
- how to build unshakeable self-confidence
Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.
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